Reggie Benjamin Real Estate Group
Land & Development

How to Analyze Land for Development

Land deals live or die in feasibility. The contract price is the cheap part — the real cost is in entitlements, utilities, platting, and the time value of money during a deal that's longer than it looks. This is the framework we use to evaluate infill lots, builder lots, multifamily-zoned parcels, and growth-corridor tracts across San Antonio, Bexar, Comal, Guadalupe, Kendall, and Wilson counties.

Reggie BenjaminOctober 18, 2025

Start with the deliverable

Before you do anything else, define what the land is going to become. Single-family lots for production builders? Custom estate homesites? MF-zoned development tract? Retail pad? Industrial flex? Acreage homestead with septic and well? Each path triggers a different feasibility checklist, a different buyer pool at exit, and a different financing path. The most expensive mistake we see is buyers contracting acreage with vague intent — and discovering at the end of option period that the intended use isn't entitled, the soils don't perc, or the utility capacity isn't available without a private extension.

Feasibility basics

Feasibility starts with the four real costs of land: acquisition (the contract price), development (utilities, roads, drainage, environmental, platting, fees), holding (carry cost during entitlement and platting), and exit friction (commission, closing, broker premium). Builders price land back into their pro forma based on finished-lot cost and absorption — meaning your raw land sale price has to clear back into their numbers, not just comparable raw land sales. For your own development, the all-in cost per lot (including soft costs and contingency) drives whether the project clears at exit. Spreadsheet it before you sign the option period.

Entitlement, zoning, and ETJ

San Antonio's regulatory environment is more complex than most buyers realize. Land sits in either the City of San Antonio (full zoning code, UDC compliance, formal platting through city engineering), the City of San Antonio ETJ (extraterritorial jurisdiction — subdivision regulation applies but zoning generally does not), or unincorporated Bexar County (county-level subdivision regulation only). Surrounding cities — Schertz, Cibolo, Boerne, New Braunfels, Seguin, Converse, Helotes — each carry their own city code and their own ETJ overlay. Comal County and Kendall County zoning rules differ from Bexar. Confirm jurisdiction, applicable code, and platting authority before assuming anything about zoning class or entitlement timeline. Surveys and title commitments tell you what's of record; the relevant city or county planner tells you what's permissible.

Utilities, septic, and access

Utility availability drives feasibility as much as zoning does. Confirm water, sewer, electric, and (increasingly) fiber/broadband capacity to the parcel. SAWS, BexarMet, Springs Hill WSC, Canyon Lake Water Service, GBRA, and a half-dozen rural water-supply corporations each have different impact fees, capacity rules, and connection timelines. Sewer capacity matters more than people assume — capacity-limited collection systems will hold up projects regardless of zoning. On acreage outside utility districts, septic and well are real considerations: soils must perc for OSSF (on-site sewage facility) approval through TCEQ/local authorities, and well capacity affects everything from build timeline to insurability. Road access matters too — recorded easements, county-maintained vs private, paved vs improved-gravel — all of which affect resale and financing.

Environmental, flood, and survey

Pull a current survey or commission a new one. Pull the FEMA flood map and confirm flood zone designation — and remember that flood maps update and that BFE (base flood elevation) drives buildable area and insurance. For tracts with potential historical use (former gas station, dry cleaner, industrial site), a Phase I Environmental Site Assessment is standard diligence. For Hill Country acreage, karst features (caves, sinkholes) and endangered species habitat overlays (golden-cheeked warbler critical habitat in parts of Kendall and Comal counties) can affect buildable footprint and required mitigation. Ag exemption status, mineral severance, and existing oil-and-gas leases all need to be confirmed via title commitment and county records.

Exit strategy and pro forma

Model the exit before signing the contract. Builder sale exit means finished-lot cost back into builder pro forma — confirm with active builder representatives who buy in that corridor. Build-and-flip exit means modeling delivered home product against active resale comps, with realistic absorption timing. Build-to-rent exit means modeling stabilized rent, cap rate, and financing takeout. Hold-and-flip on raw land means modeling appreciation against carry cost — and being honest that raw land carry is real. The pro forma should include at minimum a base case, a downside case (slower absorption, higher development cost), and a stress case (rate move against you).

Diligence timeline and budget

Build a realistic option period with a realistic diligence budget. For raw land, expect to spend on survey ($1,500-$8,000 depending on tract size), Phase I ESA ($2,500-$5,000 if needed), perc test and OSSF feasibility ($800-$2,500), utility availability letters (typically free but slow), and meetings with the relevant planner. Option period should match the slowest piece — typically utility availability or platting feasibility. We coordinate this diligence as part of representation and routinely catch deal-killing issues before earnest money goes hard. Larger commercial and institutional land assignments route through EREG's commercial desk.

Frequently Asked Questions

How long does it take to plat and develop a lot in San Antonio?

Timelines vary widely by jurisdiction, project complexity, and current planner backlog. Simple replats inside city limits can move in months; full subdivision development in ETJ or county jurisdiction typically runs 12-24+ months from contract to finished lots. Larger growth-corridor projects can run longer.

What's the difference between City of San Antonio and ETJ jurisdiction?

Inside city limits, full zoning code and UDC compliance apply and the city handles platting. In the ETJ (extraterritorial jurisdiction), subdivision regulation generally applies but zoning typically does not. Outside ETJ, county subdivision rules apply. The applicable rules change what entitlements, platting, and inspections look like.

Do I need a Phase I ESA for raw land?

Not always, but typically yes for any tract with potential historical commercial or industrial use, and routinely required by commercial lenders. Cost runs roughly $2,500-$5,000 and protects against later environmental liability. A Phase I is standard diligence on most commercial and larger residential development tracts.

Can I get well and septic to work on Hill Country acreage?

Often yes, but always confirm through a perc test and OSSF feasibility evaluation. Soils vary by tract, and some sections of the Hill Country have karst geology that complicates septic. Well capacity should be verified through a drilling estimate or comparable-well data before relying on it.

How do I evaluate a builder lot for resale to a production builder?

Builders price land back into their pro forma based on finished-lot cost and target absorption. We model your tract against active builder finished-lot cost in the corridor, with realistic platting and utility extension assumptions. Direct conversations with builder land acquisition teams are part of the diligence process.

What does utility extension typically cost?

It varies dramatically by distance, utility provider, and existing capacity. Short extensions inside SAWS service area may be modest; longer extensions to rural WSC service can be substantial and may include developer pro-rata cost. Always pull a written utility availability letter as part of diligence.

Should I buy land in San Antonio's ETJ or wait for annexation?

It depends on the use. ETJ land typically carries lower property tax (no city tax) but limited zoning protection. Annexation policy in Texas has evolved and varies by jurisdiction. We model the scenarios — particularly for tracts where annexation timing affects entitlement and resale strategy.

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